MRM is seeking a SVP, Strategy Director to join our team in New York, NY. This person will be the Strategy lead on the team working on an iconic brand that is a priority business for the agency. This role will report into the Chief Strategy Officer.

The Responsibilities:

CLIENT WORK

* Lead integrated strategy on the account

* Take a holistic view of the business

* Identify problems and opportunities and strategically prioritize them

* Determine points of connectivity across the different disciplines of strategy - Lead Gen, Digital, Brand, Content, Go-To-Market/Comms...

* ...As well as across the end-to-end ecosystem

* Design Total Human Experiences

* Be the lead and expert on the Lead Gen workstream on the account

* Targeting - including B2C and B2B, working with Data team

* Channel Identification - including customer, competitive and other landscape analysis

* Testing & Performance Analysis - working with Data team

* Supervise the other Strategy workstreams on the account

* Provide guidance on Brand strategy (e.g., culture/customer/competitive/etc. analysis, targeting, insight development, positioning, messaging, creative inspiration) to ensure the brand continues to earn a meaningful role in people's lives. Empathetically understanding relationships and journeys, including key moments and drivers & barriers.

* Provide guidance on Content strategy (e.g., site targeting, messaging, drivers to and from, owned elements of the ecosystem, how owned works with paid and earned, etc.)

* Directly contribute to and provide guidance to the team on overall Digital strategy (e.g., strategic selection of channels / formats / etc. for the work to come to life and to go to market).

* Nurture senior-level client relationships

* Understand the business deeply

* Help clients form their vision

* Identify short- and long-term objectives, drivers and barriers, and plans

* Serve as a trusted client advisor at the C-suite level

* Demonstrate exemplary partnership

* With other disciplines - Creative, Commerce, Data, Tech, Business Leadership, PM

* With partner agencies - Media, Social, PR, Retail, Internal Comms, Sales Enablement - to ensure an integrated approach

* Communicate compellingly

* Story tell in ways that make the complex simple and the simple compelling

* On the page and in person

* Communicate to agency leadership successes as well as needs for support

* Foster strong communications on the Strategy team on the business

THOUGHT & PROCESS

* Continually seek to level up Strategy excellence

* Critical strategic thinking skills

* Research and analysis rigor

* Mutual inspiration with Creative teams (e.g., inspiring creative briefs)

* End-to-end integration

* Serve as glue across Strategy Disciplines as well as other agency disciplines and network partners

* Represent Strategy at MRM, within McCann Worldgroup and IPG, and where appropriate, in industry

TEAM/COMMUNITY

* Promote an environment that encourages great ideas to flourish

* Be an open, engaged leader that inspires community and team across MRM, McCann Worldgroup and IPG

* Create a culture oriented towards positivity, problem-solving and resourcefulness

* Serve as part of MRM's Senior Leadership Team/SLT to contribute to the agency's goals, plans, etc.

The Requirements:

* Experienced "T-shaped" integrated Strategy leader

* Deep expertise in lead generation. Both B2C and B2B preferred, but not mandatory

* Strong experience with digital strategy, go-to-market/comms/channel strategy.

* Demonstrable experience across paid, owned and earned.

* Comfort and confidence in brand strategy, content strategy

* Proven client partner and agency collaborator

* 12+ years directly-related experience

* Bachelor's degree in a relevant area

* Curiosity, passion, collaborative spirit, communication skills, optimism to find the answer, work ethic to deliver

About MRM:

MRM creatively engineers total human experiences. Through purposeful, dynamic intersections between strategy, creative, technology and data sciences, MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity- all to the service of helping businesses grow meaningful relationships with people. MRM has 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.

At MRM, we value a culture in which all people are treated with dignity, fairness and respect. We're committed to fostering a positive environment free from harassment and discrimination. We empower individuals to take action and be creative when solving problems. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement - it's in the act of living our daily lives.

MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

If you require accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:

a) Dedicated E-mail -

b) US Mail - 360 W. Maple Birmingham, MI 48009

c) Dedicated Phone - 248-203-8000